Finally available is one of Instagram’s most eagerly anticipated features. Yes, I’m referring to scheduling your Instagram post directly from the app. You can schedule them at a time of your choosing, whether it’s a picture, a video, or a reel. You also know the best time to post on Instagram.
You are no longer required to schedule a post via third-party services.
The anomaly was discovered on October 18, 2022. However, as of right present, not all users can access it. Perhaps the feature is restricted to beta users in some areas.
How to Schedule Your Instagram Post
1. Launch the Instagram app, then start a fresh post or reel.
2. Tap Advanced Settings at the bottom of the sharing screen, where you may add subtitles and tag people.
3. Click the switch next to “Schedule this article.”
4. Choose the day and time that work best for you.
However, there are several third-party tools, such as Hootsuite, Later, and Buffer, that allow you to schedule posts and publish them at a later time. Here’s how you can use one of these tools to schedule a post:
- Sign up for a scheduling tool like Hootsuite or Later.
- Connect your Instagram account to the scheduling tool.
- Create a new post and upload an image or video.
- Write a caption.
- Choose the date and time when you want the post to be published.
- Schedule the post.
It’s important to remember that scheduling your posts doesn’t mean you should neglect engaging with your audience in real time. Social media is all about building relationships and engaging with your followers, so make sure to set aside time to respond to comments and DMs, even if your posts are scheduled in advance.
It’s always a good idea to mix up your content and avoid posting too frequently or too infrequently. Use a variety of formats (photos, videos, carousels, etc.), experiment with different captions and hashtags, and pay attention to how your audience responds to different types of content.
Schedule posts to go live when your audience is the most active.
Scheduling posts to go live when your audience is the most active is a smart strategy to maximize your reach and engagement on Instagram. By posting at a time when your followers are online and scrolling through their feeds, you increase the likelihood of them seeing and interacting with your content.
To determine the best time to post, you can use Instagram’s built-in insights, which provide data on your audience’s activity, including the days and times when they are most active. To access your insights, you need to have an Instagram Business or Creator account. Once you have access, navigate to your profile and tap the three lines in the top right corner, then select Insights. From there, you can view your audience activity under the Audience tab.
By following these tips and utilizing a reliable scheduling tool, you can effectively manage your Instagram presence and build a strong, engaged following over time