How to Pin a Video on TikTok

TikTok continuously introduces new features to enhance user experience and provide more control over video content. One such feature is the ability to pin a video, which allows you to highlight and prioritize a specific video on your profile. In this article, we will guide you through the process of pinning a video on TikTok, step by step.

TikTok has gained immense popularity for its ability to showcase unique and entertaining videos. As a content creator, it’s important to make your best videos stand out and capture the attention of your audience. Pinning a video on TikTok is an excellent way to achieve this goal, as it allows you to highlight and feature a specific video on your profile.

Understanding the Importance of Pinning a Video

Pinning a video on TikTok can significantly impact the visibility and engagement of your content. When you pin a video, it stays at the top of your profile, ensuring that every visitor to your profile sees it first. This feature is particularly useful if you have a video that you consider your best work, or if you want to promote a specific message, campaign, or event.

Step 1: Open the TikTok App

To begin, open the TikTok app on your mobile device. Ensure that you have the latest version of the app installed to access all the latest features and updates.

Step 2: Navigate to Your Profile

Once you’re in the TikTok app, tap on the “Profile” icon at the bottom right corner of the screen. This will take you to your TikTok profile.

Step 3: Select the Video You Want to Pin

Scroll through your profile to find the video you want to pin. TikTok displays your videos in chronological order, with the most recent ones appearing first. Take your time to choose the video that best represents your content and aligns with your objectives.

Step 4: Tap on the Share Button

Once you’ve selected the video, tap on the “Share” button, which is represented by an arrow pointing right. It’s usually located at the bottom right corner of the video screen. Tapping on this button will open a list of sharing options.

Step 5: Choose the “Pin to Your Profile” Option

Among the sharing options, look for the “Pin to Your Profile” feature. TikTok often groups this option with other sharing features like “Save Video” or “Add to Favorites.” Locate the “Pin to Your Profile” option and tap on it.

Step 6: Confirm the Pinning Action

After selecting the “Pin to Your Profile” option, TikTok will prompt you to confirm the pinning action. This step ensures that you are intentional about pinning the video. Confirm your choice by tapping on the “Pin” or “Confirm” button, depending on the version of the app you are using.

Step 7: Check the Pinned Video on Your Profile

To verify that the video has been successfully pinned, go back to your TikTok profile. You will notice that the pinned video is now displayed prominently at the top of your profile page. It will be the first video visitors see when they visit your profile.

Benefits of Pinning a Video on TikTok

Pinning a video on TikTok offers several advantages for content creators. Firstly, it ensures that your best and most important video content is readily visible to anyone who visits your profile. This can help you leave a lasting impression and attract more followers. Secondly, pinned videos tend to receive higher engagement as they are given prime real estate on your profile. Users are more likely to watch and interact with the video when it is prominently featured.

Best Practices for Effective Video Pinning

To make the most out of pinning a video on TikTok, consider the following best practices:

  1. Choose your best content: Select a video that showcases your creativity, uniqueness, or aligns with your campaign or message.
  2. Optimize the video description: Craft a compelling and concise description that entices viewers to watch the video.
  3. Utilize hashtags: Include relevant hashtags in your video description to increase its discoverability.
  4. Engage with viewers: Respond to comments and engage with users who interact with your pinned video to build a community.
  5. Update your pinned video periodically: To keep your profile fresh and dynamic, consider changing your pinned video periodically to showcase different aspects of your content.

Pinning a video on TikTok is a powerful tool for content creators to showcase their best work and engage with their audience effectively. By following the simple steps outlined in this article, you can pin a video on TikTok and take advantage of the increased visibility and engagement it offers. Remember to choose your video wisely, optimize its description, and actively interact with viewers to make the most out of this feature.


1. Can I pin multiple videos on TikTok?

No, currently TikTok only allows you to pin a single video at a time on your profile.

2. How long can I keep a video pinned on my profile?

There is no time limit for how long you can keep a video pinned on your profile. You can change the pinned video at any time.

3. Will pinning a video affect its view count or engagement metrics?

No, pinning a video does not affect its view count or engagement metrics. The video will retain its original metrics and continue to accumulate views and engagement as usual.

4. Can I pin someone else’s video on my profile?

No, you can only pin videos that you have created and uploaded to your own TikTok account. You cannot pin videos from other creators onto your profile.

5. Will pinning a video increase my chances of going viral on TikTok?

While pinning a video can increase its visibility and engagement, it does not guarantee that the video will go viral. Going viral on TikTok depends on various factors such as content quality, timing, trends, and audience engagement.

Remember, pinning a video on TikTok can be a valuable tool to showcase your best content and engage with your audience effectively. By following the outlined steps and implementing best practices, you can make the most out of this feature and leave a lasting impression on TikTok users who visit your profile. Experiment with different videos, stay consistent with your content creation, and continue to engage with your audience to build a strong TikTok presence.

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