How to Change Your Ad Account on Instagram: A Step-by-Step Guide

Adjusting your strategies is essential and Sometimes, this means changing your Instagram ad account. Whether you’re rebranding, transferring ownership, or optimizing your ad management, this guide will take you through the entire process step by step.

Before changing your ad account on Instagram, you must have a business account set up. The process of changing the ad account is part of the Instagram Business Manager, which is specifically designed for business accounts.

Set Up a Business Account

  1. Create a Business Account: If you haven’t already, you must set up a business account on Instagram. To do this, follow these steps:
    • Log in to your personal Instagram account.
    • Go to your profile and tap the three horizontal lines in the upper right corner.
    • Tap ‘Settings.’
    • Scroll down and select ‘Account.’
    • Tap ‘Switch to Professional Account.’
    • Follow the prompts to set up a business account.

Once you have a business account, you can proceed with the steps below to change your ad account on Instagram

Step 1: Access Instagram Business Manager

  1. Log In to Instagram: Start by logging into your Instagram account.
  2. Access Business Manager: If you haven’t already, create an Instagram Business Manager account. Visit business.instagram.com and follow the instructions to set it up.

Step 2: Navigating to Ad Account Settings

  1. Open Business Manager: In Business Manager, click on the three horizontal lines in the upper left corner to open the menu.
  2. Select ‘Ad Accounts’: From the menu, select ‘Ad Accounts’ to access your ad account settings.

Step 3: Choosing the Ad Account

  1. Choose Your Ad Account: Click on the ad account you want to change. Ensure that you’re making the right selection.

Step 4: Requesting the Change

  1. Initiate the Change Request: Look for the ‘Ad Account Settings’ and click on it.
  2. Click on ‘Ad Account Actions’: Under ‘Ad Account Actions,’ select ‘Request Change.’
  3. Provide Information: Instagram will ask you to provide information about the reason for the change. Be clear and concise in your explanation.

Reviewing the Request

  1. Review and Confirm: Double-check all the information you’ve provided and confirm the change request.
  2. Submit the Request: Click ‘Submit’ to send your request to Instagram. The review process begins.

Step 5: Verifying the Change

  1. Verify Your New Account: After Instagram approves your request, you’ll need to verify your new ad account. Follow the instructions provided for verification.

Common Issues and Troubleshooting

  1. Pending Requests: If your request remains pending for an extended period, consider reaching out to Instagram support for assistance.
  2. Denied Requests: If your request is denied, carefully review the reasons for the denial and make necessary adjustments before resubmitting.

Best Practices and Tips

  1. Backup Your Data: Before initiating the change, ensure you have backups of your ad data, in case anything goes wrong during the process.
  2. Communication: Keep your team or relevant stakeholders informed about the upcoming change to ensure a smooth transition.


Changing your ad account on Instagram is a strategic move in adapting to the ever-changing landscape of digital marketing. By following this detailed, step-by-step guide, you can confidently navigate the process and ensure your advertising aligns seamlessly with your business objectives.


  1. How long does it typically take for Instagram to approve the ad account change request?
    • The approval process can vary, but it usually takes a few days to a couple of weeks.
  2. Can I change my ad account multiple times?
    • Yes, you can request to change your ad account multiple times if needed.
  3. What should I do if my request for an ad account change gets denied?
    • Carefully review the reasons for denial, make necessary adjustments, and resubmit your request.
  4. Is there a fee associated with changing my ad account on Instagram?
    • No, Instagram typically does not charge a fee for changing your ad account.
  5. Can I transfer ad data and history to the new ad account after the change?
    • Unfortunately, Instagram does not allow the transfer of ad data and history to a new ad account. It’s crucial to back up your data before making the change.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *